When it comes to design projects the more you put in at the start the more you ge out at the end. What follows are a series of questions I have devised that should be put to clients before a project begins with the question I feel that are most important highlighted in red. This would usually be in the form of a brief. How ever these question shave not yet been broken down yet. As you can see the questions are not a linear process and certain questions affect other answers. My plan is to put these into a more effective brief for clients to make it faster for me to give them a quote, understand the project and weather it is worth pursuing.
About the Organization:
Who are you?
What is the name of you company?
What are your brand values? (key words)
What is the message you want to convey to you target audience?
What product/ service to you provide?
How much are is your product/ service?
Given the economic climate and target audience is this a realistic price?
How long has the company existed?
How many employees do you have?
Who are your Funding/ Founders?
What are the short term goals of this company?
What are the long term goals of you company?
About the Project:
What type of design work did you need?
What is the purpose of the design work? What do yo hope to achieve?
Is this the best channel to reach the target audience?
Current Design:
What design do you currently have?
How effective has it been?
Are your brand values reflected in this?
How do your target audience feel about your current design?
How do you founders/ funders/ stakeholders feel about current design?
Client Industry:
Are there seasonal fluctuations in sales/ services?
Can we produce design to accomodate that?
Competition:
Who is your competition?
What are the competition doing? Why? Should you do the same?
Is there a gap in the market?
How many are there?
What is the name of thier company?
What are their brand values? Do they reflect your?
What range of product/ service to they provide?
How much are there products service?
Who are their suppliers?
How long has the company existed?
How many employees do they have?
What are their long term goals of the company?
Accessibility?
Price?
Stakeholders?
Geography?
Funding/ Founders?
Target audience?
USP (Unique Selling Point)?
Training?
what are there Methods of selling?
methods of promoting?
Target Audience:
Who is your target audience; Primary and Secondary
Age,
Race,
Gender,
Religion,
Employment,
Income (disposable),
Geography,
Politics,
Hope and fears,
Marital satus,
Lifestyle,
Day/ night hobbies,
Aspirations/ interest,
Mucis,
Food,
Sports, etc
Describe your ideal customer?
How are you catering for your current customers?
How are you trying to pull in new ones?
How do your audience current see you?
How do you want them to see you?
What emotion response do you want you audience to have?
Design Trends:
What are the current design trends in the clients industry?
Can anything be adopted/ developed from them?
What are the design specifications for the final pieces?
When is the deadline for this project?
What is you available budget for this project?
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